Tiger of Sweden’s history started in 1903 in Uddevalla, a small town on the Swedish west coast. The brand has its foundation in a strong confection tradition and solid tailoring skills, refined for 109 years.

Tiger Jeans appeals to a younger age group (mental age 18-30) who seeks individual expression. The consumer is a fan of the clean Scandinavian fashion takes on jeans and is willing to pay for quality and great fitting. They are cool, proud and sexy and love to play in the dark nightlife.